Your own app.No big upfront cost.
A custom app for your business or side hustle, built for how you work and running in days, not months. One monthly fee covers building it, hosting it and keeping it running.
From R500 a month · R1,500 once-off setup · 6-month minimum
Who it's for
You've got a business or an idea, and the apps you've tried only cover half of what you need. A custom build would cost more than you can put down upfront right now.
Tutors and coaches: bookings, student progress and payments in one place.
Salons, studios and clinics: online booking, reminders on WhatsApp, client records.
Side hustles: an order or booking system with your name on it, not someone else's.
Clubs and small schools: registrations, parent updates and fees.
If you can describe how your day works, we can build an app around it.
How it works
Step 1
Tell us what you need.
A short call about how your business runs and what's getting in the way. No technical knowledge needed.
Step 2
We build it, fast.
Your app is assembled from proven building blocks (bookings, payments, WhatsApp messages, client portals) and shaped around your business. Most apps are live within a week.
Step 3
You use it, we run it.
Hosting, security updates, backups and fixes are all included. You run your business, and we keep the app working.
Step 4
Grow when you're ready.
Add features as you need them, each one priced upfront and once-off. If the app becomes central to your business, you can buy it outright.
What's included
Extras, priced once-off: new features, integrations, extra modules.
Approvals take their own time: things that need outside sign-off, like a verified WhatsApp Business number or payment-provider onboarding, depend on those providers. We handle the paperwork with you.
- Your own app on your own web address, with your brand
- Hosting, backups and security updates
- Bug fixes and small changes
- Up to 4 users on your team
- Your data, exportable any time
- Support by WhatsApp or email, weekdays, 9-5
Subscribe or build: which is right for you?
| Subscribe | Build & Own | |
|---|---|---|
| Upfront cost | SubscribeR1,500 setup | Build & OwnFrom R45,000 |
| Monthly | SubscribeFrom R500 | Build & OwnOptional support retainer |
| Built on | SubscribeOur proven platform, shaped for you | Build & OwnDesigned from scratch to your exact spec |
| Customisation | SubscribeWithin what the platform does, plus once-off extras | Build & OwnUnlimited |
| Hosting and upkeep | SubscribeIncluded | Build & OwnYours, or with a support retainer |
| Who owns the code | SubscribeWhite Wolf Studio | Build & OwnYou, outright |
| Best for | SubscribeGetting started, testing an idea, small teams | Build & OwnEstablished businesses, investors, complex products |
Not sure? Start with a subscription. If your app becomes the heart of your business, you can buy it out, and part of what you've already paid counts towards the price.
Who owns what
We keep this simple and upfront.
You own your business: your brand, your content, your customers and your data. You can export your data whenever you like.
We own the software, and you use it while you subscribe. That's what keeps the monthly price low: the building blocks are shared, so you're not paying for them from scratch.
Your information stays yours. Your business details and customer data are confidential and are never shared with anyone else.
You can always leave. Export your data, or buy your app outright.
The upgrade path
- Subscribe
- Grow
- Own
Start small for a low monthly fee. Add features as your business grows. When you're ready, buy your app outright, with 20% of your subscription payments credited towards it.
FAQ
Got an idea or a business that needs its own app?
Start with a 3-month pilot. If it isn't working for you, you'll know quickly, and you'll have spent a few hundred rand a month, not a fortune.